Conscious Branding: Branding With An Authentic Voice.

Why we work with brands that have a unique voice.

  • Artworks By
    Indawee Pandit
  • Designed By
    Ashwani Chauhan
  • Published in
    April, 2024

The 'Differ' in DDD

Being "different" for a brand means standing out from competitors in a distinctive and memorable way. It involves offering something unique, innovative, or unconventional that sets the brand apart and captures the attention of its target audience.

Some of the key things are: Unique Value Proposition, Distinctive Brand Identity, Innovative Products or Services, Exceptional Customer Experience, Authenticity and Transparency and lastly, Cultural and Social Relevance.

Overall, being different for a brand means finding a unique and compelling way to connect with customers, stand out in the marketplace, and ultimately drive preference and loyalty among its target audience.

The Conscious Choice

The conscious choice of standing out for a brand involves deliberately crafting a distinct identity and positioning in the market that aligns with its values, goals, and target audience.

By making a conscious choice to stand out, a brand can differentiate itself in the market, attract loyal customers, and ultimately achieve long-term success and sustainability.

In short, a brand ensure that the brand's differentiation is authentic and genuine, reflecting its true identity and values. Authenticity builds trust and credibility with customers, making the brand more compelling and memorable.

Founder's Voice

" We must create a visually distinctive brand identity that reflects the brand's personality and values. This includes elements such as logo, color palette, typography, and imagery, which should be consistent across all brand touchpoints.

The consistency and clarity of one's though than create a conscious, well-rounded brand."

Mahima Dhawan, Founder, Differ Draft Design

  • Manan

    "Being authentic, adds uniqueness very easily as in today's time, its hard to find a spot in the digital world without being true to yourself".

  • Life Yoga

    "Being relevant comes later, being authentic and real comes first. Our ethos at Lifeyoga lies in being true to our inner sensibilities."

  • Objectry

    "I think it’s really important to see things sideways, to question and challenge and be curious and open to things that are alien, not just to be original or authentic (coz god knows thats a farce). But just to really feel comfortable in your bones when you go to sleep at night that you tried your best to bring something new to the world."

Stand Out

Standing out is crucial for a brand for several reasons:

- Differentiation: In crowded markets, where numerous brands offer similar products or services, standing out helps a brand differentiate itself from competitors. This distinctiveness makes it easier for consumers to recognize and remember the brand, leading to increased brand recall and preference.

- Competitive Advantage: A brand that stands out has a competitive edge over others in the market. It can command higher prices, attract more customers, and gain market share by offering something unique or better than its competitors.

- Brand Recognition: Standing out helps a brand build strong brand recognition. When consumers consistently see and remember a brand due to its distinctive characteristics, they are more likely to choose it over others when making purchasing decisions.

- Brand Loyalty: Unique brands tend to foster stronger emotional connections with customers, leading to greater brand loyalty. When consumers resonate with a brand's values, personality, or offerings, they are more likely to remain loyal and advocate for the brand.

- Attracting New Customers and retaining old ones: A brand that stands out can attract new customers who are intrigued by its uniqueness or drawn to its innovative offerings. This can lead to organic growth and expansion of the customer base.


At DDD, we empower, enable and elevate brand's voice with visuals and immersive story telling.

Our creative team at DDD leverages these mediums effectively and cohesively by combining branding efforts, establishing a strong presence in the market, and fostering meaningful connections with their audience.

  • To stand out - be conscious, be authentic, be DIFFER/alag.

  • This authenticity fosters trust and credibility, leading to stronger connections with the audience.

  • Original content stands out in a sea of repetitive or recycled content.